Scale & Momentum

2010
Founded
30M
Capital
3
Core Concepts
4
Strategic Areas

What We Do

The principal activity of the Company is the establishment and operation of restaurants serving quality cooked meals and refreshments. Our strategy places three complementary concepts side-by-side in strategic locations, giving customers real choice while maximizing site performance.

  • Multi-brand clustering strategy
  • Disciplined operations & training
  • Customer-first menu innovation
DWF operations team at work

Vision • Mission

Vision

To become the leading and pioneering Food Development Business Company in creating and investing in innovative brands at the local, regional, and global levels.

Mission

To provide innovative products and distinguished brands of high quality and added value, through understanding consumer behavior and needs, excelling in service, and fulfilling their aspirations.

Company History

  1. Incorporated as a limited liability company (capital SAR 100,000) under the name Qoot for developing food and restaurants.

  2. Qout Food and Restaurant Development Company — name changed to Development Food Company. Resolution adopted on 11/11/2013 G (07/01/1435 H).

  3. Capital increased to SAR 12,500,000 and converted to a closed joint-stock company. Ministerial Decree No. 19 dated 26/10/2016 G (25/01/1438 H) approved registration as a closed JSC.

  4. Enrolled in the public market under number (9501).

  5. Capital increased from SAR 12.5M to 25M by issuing “one share for each share”.

  6. Capital increased from SAR 25M to 30M by granting “one share for every 5 shares”.

  7. Moved to the main market under number (6013).

Our Values

Innovation

We experiment, learn fast, and bring new ideas to the table.

Excellence

We raise the bar and deliver best-in-class experiences.

Quality

From sourcing to service, we never compromise.

Efficiency

We value time and resources to serve more—better.

Transparency

We communicate openly and act with integrity.

Safety

We protect our guests, teams, and suppliers at every step.

Sustainability

We grow responsibly and reduce our footprint.

Trust

We earn loyalty with consistency and care.